Digital Desh Drive 9.0 Launch

Welcome to the 9th edition of the Digital Desh Drive-by NowFloats.

Uncovering ‘Inside the Internet of Bharat’ has been our passion for over 6 years and we remain committed to it, more so in such unpredictable times. We have been one of the first (since 2015) to understand the rapidly changing behaviors around digital technology in small businesses and consumers across Bharat. We continue to keep our research and insights deep, valuable and usable, even during the global health crisis we all find ourselves in. After launching our 8th report on DIGITAL OXYGEN LEVELS OF BHARAT’S MSMEs (available at DigitalDesh.in) during COVID19 Wave I, we felt the need to dig deeper in the aftermath of the more devastating COVID19 WAVE II. So here’s our 9th report on digital evolution in small businesses post the WAVE II. We are extremely fortunate and grateful to have two very young and bright interns…